According to estimates by Alinea Analytics, a market research firm, Phantom Blade Zero sold about 4.3 million copies on Steam and PS5 in its first 5 days and earned about $223 million. Mainland China, Taiwan and Hong Kong account for 55% of copies but only 45% of revenue, because the game is cheaper there. These are not official numbers: the only official figure is S-GAME’s 4 million in 72 hours.
China, Taiwan and Hong Kong’s share of revenue
Lifetime revenue on Steam and PS5 (Alinea estimate)
- August68%
- 25 October65%
- 2 November45%
Alinea Analytics estimates reported by GamesRadar+ and Tech4Gamers. They do not include Xbox, where the game was not released.
Alinea’s numbers
Alinea Analytics estimates that in the 5 days after the 29 October launch about 4.3 million copies were sold: 3.1 million on Steam (72.6%) and 1.2 million on PS5 (27.4%). Revenue is around $223 million, which according to Tech4Gamers makes it the 10th highest-grossing new game of 2026 across Steam, PlayStation and Xbox, even without an Xbox release.
Why are 55% of copies only 45% of the money? Price: it costs about $60 in the US and around $40 in the Chinese region.
The West arrived with the reviews
According to Elliott, Alinea’s head of market analysis, quoted by GamesRadar+, China bought first, almost sight unseen: when Steam pre-orders opened in mid-August it made up nearly 70% of revenue. The rest of the world came later, with the reviews: US daily revenue went from $106K on 25 October to $899K on the 28th, almost 8.5 times more in four days. On launch day, the US and the rest of the world combined out-earned China for the first time.
The result: markets outside China, Taiwan and Hong Kong generated 55% of revenue (about $123 million). The US went from 10% to 18% and the rest of the world from 25% to 38%.
The numbers at a glance
| Metric | Figure | Source |
|---|---|---|
| Copies in 5 days (Steam + PS5) | ≈4.3 million | Alinea, via Tech4Gamers |
| Steam / PS5 | 3.1M (72.6%) / 1.2M (27.4%) | Alinea, via Tech4Gamers |
| Revenue in 5 days | ≈$223 million | Alinea, via Tech4Gamers |
| Greater China: copies / revenue | 55% / 45% | Alinea, via Tech4Gamers and GamesRadar+ |
| Revenue outside Greater China | 55% (≈$123M) | Alinea, via GamesRadar+ |
| Pre-orders before launch | 850,000 (62.5% Greater China) | Alinea, via GameApps.hk |
| S-GAME’s official figure | Over 4 million in 72 hours | S-GAME |
Everything except the last row is a research firm’s estimate, not S-GAME data.
Before launch
On 28 October, GameApps.hk published another Alinea estimate on pre-orders: 850,000 copies and about $43 million. At that point Greater China was 62.5% of pre-orders and 55.1% of their revenue. After the reviews were published, over 80,000 more copies were sold.
Frequently asked questions
How many copies has Phantom Blade Zero sold?
S-GAME’s official figure is over 4 million in 72 hours. Alinea Analytics estimates about 4.3 million in 5 days, on Steam and PS5 only.
Is Phantom Blade Zero only a hit in China?
No, according to Alinea: Greater China accounts for 55% of copies, but 55% of revenue comes from elsewhere.
Why does China bring less revenue with more copies?
Because the game costs around $40 in the Chinese region and about $60 in the US.
Keep reading
Sources: Tech4Gamers · GamesRadar+ · GameApps.hk.
Kaarosu Damu Kira is a soulslike player with 13 platinum trophies, from Dark Souls and Bloodborne to Elden Ring and Black Myth: Wukong, and the author of PBZ Guide. Kaarosu earned the Phantom Blade Zero platinum on 14 Nov 2026 in a single playthrough and turns every fight into clear, fact-checked guides.
